United Kingdom Society of Celebrants
Digital media marketing
The United Kingdom Society of Celebrants are a training organisation, teaching individuals from all walks of life to become progressive, modern celebrants.
They provide online training as well as classroom-based group teaching in all aspects of wedding and funeral celebrancy.
With new organisations offering celebrant training it was important to the society to remain the leading training organisation in its sector. Other organisations were using various methods such as paid google ads, natural listings, social media channels and Facebook groups to promote their services.
The society also wanted to update their brand and implement it on their marketing materials such as email campaigns, social media, website, brochures and course materials.
The society wanted to dominate social media, natural listings and capture casual viewers of the website and social media channels to continue to market to them while keeping the marketing spend to a minimum.
After the findings from research and surveys WOW Creative media created a new brand identity that would attract prospective clients and created a refreshed website along with social media and digital brochures.
Keyword research call to actions and page creation along with content creation has helped drive 30% more traffic to the website. Strategic posting on Facebook and email marketing has created a constant stream of enquires and conversions.
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