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Help your website perfrom better
Are your unsure what information and content you should be adding to your website? You could be spending too much time on the look and feel and not looking at the content. Or you may have got side-tracked by the technical side of things. You may be getting lots of visitors, but no leads or your pages are abandoned within the click of a mouse. If this sounds like you, I have listed a few simple checks for your website that can help its performance.
Your home welcome message
“Welcome to the website of ….”
Don’t do this or anything like it. Viewers have a short attention span, they don’t need a welcoming message, it’s irrelevant and to be honest boring. All the content on your website needs to have a purpose, the heading needs to let them know they are in the right place.
Twists on words or clever slogans do not work, unless you are a well-known brand. Keep it simple and straight forward. State what you are offering, and how it will benefit them. Keep it clear and use words you know your target audience will understand.
A home page of clutter, unclear messages and a wall of text is not inviting.
Think about what you want the visitor to do:
- Contact you
- Sign up to an email list
- Move onto your services page
Whatever your goal is, make it clear and easy to navigate to. If anything is taking the users attention away from what you want them to do, get rid of it.
Make sure you use call to actions (links or buttons that take the visitor to fill in a form or a related blog) that stand out to direct your customer to the next stage of the journey.
It’s not about you
Your home page is not your life story, in fact it not about you at all. Visitors won’t care about you (sorry), but they are interested in what you can offer them.
Make sure you are telling them of the features and benefits of your services. Why they should use you and not your competitors.
If you have a sign-up form, make sure you add a little text about the benefits of signing up. Let them know what to expect to receive. Don’t send endless emails with no value, a 10% off incentive is far more powerful than a boring newsletter.
This is all part of the customer journey. They land on your website and you take them through the buyer journey. If you want to know more about the buyer journey or more simple checks for your website send me a message.
Keep it simple, too many links on your navigation bar makes it harder to find the information needed. If you are using drop down menus keep it minimal. Keep your main headings in your main navigation bar and direct them to deeper content as they navigate through your pages.
Sliders and pop up’s
Sliders can create heavy download speeds, no one likes a slow website. How many times have you visited a website viewed all the sliders before moving on? You may not of even noticed the website has a slider. If you have an important message you need the visitor to read place it within the page, it will have more chance of being seen.
Keep away from pop-ups, they are annoying to the user. The user is there to find information and if something is blocking the view they will most likely click away from your website and go elsewhere.
With over 50% of website traffic being viewed on mobile, a pop up is difficult to hide. You want to give your user the best experience when viewing your content, so embed the message or form with your page.
Website speed is an important factor when google indexes your website. Check your website speed here.
Your contact pages
Is just that, a contact page. It doesn’t need anything else but contact details, name, telephone number, map, social media links and of course a contact form.
Your contact form just needs to be point of contact. You don’t need age, gender, inside leg measurement. They just want to contact you and make an enquiry.
Don’t put your testimonials on one page
A wonderful opportunity to show your prospects how good you are so don’t rely on visitors clicking on a testimonials link.
Put a couple on your home page and dot a few around your site on the important pages. If you have a testimonial praising your skill of wallpapering, put that on your page about wallpapering. This reinforces that you are trustworthy, and you deliver what your promise.
One line paragraphs
Don’t write one-line paragraphs, you may think that is a strange thing to point out, but I receive so many website copy and blog submissions that do just that.
Line after line of one-line paragraphs.
It gets visually very boring.
It is very monotonous.
It’s OK to use one every now and then, but not one after the other, over and over again.
Text on images
It’s ok to put text over and image, but only if it is clear and easy to read. Use a font colour that makes the text stand out and visible, maybe even use a semi-transparent background behind the image.
Don’t keep talking about yourself
Your website is not about you (well your about me page is, but that’s another issue). If you talk to friends in the pub and speak about yourself for an hour, they will find a new friend to talk too. This also applies to your website, it’s not about you, it’s about what you can do for them.
Instead of “I will” use “you will”. A good tip is to read your copy out loud to yourself; you will not only spot more mistakes, but you will bore yourself about yourself, talking about yourself.
Less attention than a goldfish
A goldfish has a nine second attention span, a human looking at your website just eight seconds. We create out first opinion of a website in around 50 milliseconds, 94% of them form that opinion on the look and design of your website.
It does not matter how good your copy is, if your website is full of clutter. If it contains masses of text, pop ups, unclear and badly chosen fonts you can come across as an amateur. You don’t want to look like you do not know what you are doing, or that you are not trustworthy.
If you have built your own website or used a person you know who is a ‘bit of a whizz’, that’s fine. But don’t get pulled in by flashy tricks and plugs in’s because you think they look awesome.
You can end up distracting the user away from the important elements. You don’t have to have an awesome design, sometimes keeping it simple is best. Always make sure it loads fast that it is easy to read, and your visitor can easily find the information they came looking for.
Your website footer
When a user scrolls down your page this is the last thing, they see so make use of it. If they have read the entire page, they are most likely interested in what you have to say. Adding a few elements can give the user another chance to contact you. Add your main website links, social icons, contact details and privacy and terms links. If you have a sign-up box drop it in, but don’t clutter the footer.
This is just a few simple checks for your website to help you get the best performance. Implementing these points will get people to stay and look around your website.