Is your website costing you valuable clients?

Is your website costing you valuable clients

Never judge a book by its cover’ as the saying goes. But Is your website costing you valuable clients? Your website design could be influencing people’s perception of your company.

The design and feel of your website are just one of the elements to keep your viewers looking around your page and discovering your services.

There are no tools or software to test if your website cuts the mustard when it comes to the look and feel of a website. But put it this way, would you feel confident enough to restyle somebody’s hair after watching a few Youtube tutorials?

 

Mobile friendly website

Is your website costing you valuable clients by not being mobile friendly? How does it look, download and deliver content when viewing via a 3g connection? Are the links easy to click, does the content flow in easy chucks of information. If not, your customers are most likely to go elsewhere.

The tools are out there to test your site, so use them, it  not only help your customers have a better user experience but can also help you SEO (Search engine optimisation) and move you up the rankings.

 

A few stats

38% of visitors will stop browsing a website if the layout is unattractive.

57% of consumers wouldn’t recommend a business without a mobile-friendly website.

88% of online shoppers are less likely to return to a site because of bad user experience.

Web design alone forms 75% of the judgment of a company’s credibility.

(Source: Review42)

(Website) Speed is what you need

Mobile browsing now accounts for 51.33% of website traffic so with many people browsing online twenty four hours a day, seven days a week it is more important than ever to make sure your website is working perfectly on handheld devices.

40% of your users will leave your site if it does not load within 3 seconds. A chunky slow website costs valuable traffic. How many times have you gone elsewhere because the site is taking a while to load?

We are in the age of quick answers, quick payments and fast service so your website should deliver that too.

 

Resources

Check your website speed:

https://developers.google.com/speed/pagespeed/insights/

Mobile friendly test:

https://search.google.com/test/mobile-friendly

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