How to use a Facebook business page: A layman’s explanation

How to use a Facebook business page. It is one of the most popular social media platforms for not only the consumer, but also for a business. Good to know, but what if you are a business that struggles on how you should use the platform?

A common question I get asked is “ok, I need to be on this, but have no idea what it is about, or what I should be doing with it”.

 

How to use a Facebook business page in simple terms

To put Facebook into simple terms it is being social; speaking to new people but online. We all know in business we have to network, and pre pandemic you were probably popping along to a business networking event where you would share ideas, start conversations, meet new people and form new relationships with other businesses.

As the busines relationship continues, you will continue to talk and speak about gains and problems along the line. The conversation continues with you sharing your knowledge with other business owners, in return their share theirs with you.

Facebook is the same principle.

 

It is like meeting friends in the pub

Let’s think of Facebook like meeting new people down at your favourite pub, The Red Lion.

If you walked in and started talking about yourself for an hour, telling people what you did or what you do, they will pretty much switch off and go off to the George and Dragon.

If you talk about something of interest to them such as a TV programme, a film, a book you have read, or the latest deal in the local supermarket, they will take more interest. They may start a conversation or move on to other subjects of interest. Next thing you know, The Red Lion calls time and you exchange details to meet up again.

If you talk about a subject, they reply and you just stand there and don’t respond, off they go to The George and Dragon and talk to someone else.

How to use a Facebook business page

 

It’s social thing

It’s in the name of the type of platform. ‘social’. It’s a social thing.

If you post continually about your services and products your page just becomes uninteresting; it becomes just sell, sell, sell. If you don’t respond to comments you are doing the same as ignoring a reply from someone in the pub. It’s a bit, well, ignorant.

 

Post interesting, relevant content on your blog

The modern consumer wants more, they need to be seeing interesting content they can relate to, comment on like and share. This is where the TV programme, film or book comes in. This doesn’t mean you should post about books, films or TV programmes (unless of course it is relevant), but you should post about relevant information based around your business.

I’m a graphic designer and a website designer for SME’s (small to medium sized enterprises). As so, I could post about useful free online accounting software for the sole trader, or like I have with this blog ‘How to use a Facebook business page’. Posting content about a website to find free quality images you can use on your social media and websites is also useful to those who follow my accounts.  I’m giving my target market information which can be used and shared with other SME’s gaining me likes to my social media.

Yes, you may have an amazing product or service you think everyone should have, but what if they don’t understand what it is, or what it is about? What if they do not realise, they need it?

 

Users ask questions, so answer them

Facebook gives you the power to entertain, educate and gain you trust.

Find information that relates to your business, services or products. 75% of internet users search asking questions such as, what is, how do I, where can I get? Sharing directed useful content is a form of answering questions, educating followers on the subject, creating awareness of the product and services. This may lead to others who see posts to like your page, share the content and comment.

80% interest, 20% selling, a good mix of content. You have gained your target audience by giving them useful content, then you have given them a solution to a problem.

By posting information that is relevant to your target market is a win win situation. You are marketing your products or services to people who are most likely to buy from you. Saving you time and money connecting with consumers and business that will never be interested.

If you would loke to know more about how to use a Facebook business page and get the best from your social media get in touch

Let me know your thoughts below.

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