Table of Contents
For example,Content is king
Content is king but a website with lots of traffic is pointless unless your website is user friendly.
Take 5, sit back and take a look at your website and its content and layout.
If you were a customer that had landed on your website, would you buy your services?
- Are you saying, ‘buy from me’ or ‘how can I help solve your problem?’
- Are your images aligning with your customers dreams?
- Do you display positive comments from past customers?
- Are you just posting on social media as and when, or do you have a plan or meaning behind your posts?
Your website plan – the design is not just the look.
Let’s look first at your website. For most, the hub of the business. It may look wonderful, you may love the colours, images and the way it is laid out. But take note, your website needs to be liked by your customers. Not your partner, grandmother or best friend, they most possibly will tell you its great as they won’t want to hurt your feelings.
The four things you want your customer to do is:
- Find you
- Like what they see
- Trust you
- Buy from you
1. How do I get people to find my website?
Being found via google search is the top of the list, it has 3.5 billion searches made per day around the globe. Facebook has 1.84 billion active users per day, so do the math. Google is pretty much at the top of the list.
A mix of engaging content and SEO will help you gain ground. Just think as a website page or blog as a house and the internet is land. The more content you add the more of the land you own.
Each page on your website should follow a few simple steps to help it rank. Gone are the days where adding multiple words on a page will help it be found. Google sees this as spammy as it wants to put forward the best result to match the user’s search.
Write your content for the user, not a search engine.
If you are a Word press user install the YOAST SEO plugin. A great little tool to help you SEO your pages. Its simple to follow instructions are a must for anyone creating content. Its traffic light system will help you optimise your page and give you a green light when it’s ready.
Users using other platforms can search google for SEO tools + platform name to find something that does a similar job.
2. Create a visually pleasing page and good content
Don’t get hung up on SEO when writing your content. Think of the user on the other end. Is it interesting, engaging or educational?
Ask yourself these questions
A. Who is it for?
B. What is the purpose of the content?
C. What do you want to achieve from it?
Good content is king. Content that keeps people reading, sharing and clicking through to other content.
A. Small Business owners who want more from their website.
B. To educate.
C. What do you want to achieve from it? Sign up to my email list for weekly online marketing tips and advice.
When you have written your content break it down into bite size chunks and split it up which headings and bullet points. Website readers tend to scan copy and consume small bit of information.
Add your call to actions (CTA’s) to where you want them to go next and use relevant images on blogs and pages.
Follow the Z layout for your home page
- We start at the top left and across to the right horizontally.
- Then down to the left-hand size, diagonally.
- Finally, back across horizontally to the right.
Check out this blog on more about the Z shape.
Don’t pick a wonderful looking template offline, you will be just filling in holes with images and copy. Think about your customer’s journey first and layout your website pages with this in mind.
3. Gain trust
Gone are the times of the 1980’s double glazing salesman and his ‘I’ll just phone the office and see if I can get this extra discount pushed through’ type tactics. We are now in thankfully in a world where this sales approach no longer works.
Give your customers something useful. Such as dog grooming business could blog about ‘great local areas to walk your dog’ or ‘how to keep your dog cool in the heat.’ Dog owners love their dogs, so useful information is always welcome.
An accountant could write a blog on ‘how to give financial information to your accountant and save money.’ We are saying to the reader, ‘hey, we want to help you.’ This gains trust in you and your services.
Wonderful words from customers are always a good thing. Add snippets of your reviews to the relevant parts of your website. Place them around your pages including your home page and contact page.
4. The purpose of your website; the sale
The customer has searched, found your content and is interested. They have proof your product or service is good and now are ready to make the purchase or contact you.
Check your website on desktop, tablet and mobile. Make sure it is clear where the customer needs to go to make the final part of their journey.
TIP: For e-commerce websites hook up mail chimps ‘abandoned cart’ function. If you are not using this, you will be missing out on sales you never knew about!
I am a web designer, graphic design and digital marketeer helping SME’s, Micro businesses and new business start ups with their on-line marketing.
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