Google Search Console

Install Google Search Console on a WordPress Website

If you have spent time on your website SEO, you will want to install Google Search Console. This will give you the tools to make sure that google is indexing your pages to appear in its search listings. By adding your website to googles search …

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Creating a small business Website Design

Creating a small business website is essential in 2021 With recent lockdowns and many businesses unable to trade, a website was a lifeline for many small enterprises. While unable to trade from bricks and mortar having a website gave many businesses the option to trade …

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How to use a Facebook business page: A layman’s explanation

When creating an effective Facebook marketing strategy, brands must first understand who is on the platform and how they’re using it. It is one of the oldest and most popular social networks, with approximatly 2.8 billion monthly active users. Facebook demographics by countries So what …

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How do I like a Facebook business page from my own?

Liking, sharing and commenting on business pages is all part of your digital marketing strategy. It is what social is all about. But how do you like a Facebook business page from your own? When commenting on business pages as yourself you are commenting as …

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Build your own website or use a website design company

Should you Build your own website or use a web design company Whatever size your company is, it is now essential to have a website, but do you build your own website or use a website design company? The yellow pages are no longer the …

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Content is king

Content is king, as long as everything is in place.

For example,Content is king Content is king but a website with lots of traffic is pointless unless your website is user friendly. Take 5, sit back and take a look at your website and its content and layout. If you were a customer that had landed …

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Website layout – Why you should use a Z Shaped Pattern

How many people read every word on a website page? Most of the time, no one. People scan pages they don’t read. They will stop when something resonates with them. This is why the Z pattern works when creating your website layout. Drawing the eye …

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The Anatomy of a Call to Action

Download this FREE resource as a PDF below. The anatomy of a call to action,  A CTA (call to action) is a word, phrase, or sentence that prompts the reader to take an action. CTAs are usually placed in the form of a button in …

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6 strategies when planning your website

Why you Should Have a Strategy for your Website When planning your website the first thing you should do is create strategy, but why should you have one? In simple terms a website (or any other marketing project) without a strategy is like going on …

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8 Basic digital marketing channels for your small business

What is Digital Marketing? When I ask the question to small businesses ‘what does digital marketing mean too you?’ I often get the reply, ‘its your website SEO’. But it is much more than that, digital marketing is not only your website activity but also …

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