Are you struggling with your social media posts to gain followers? Reach your goals with social media posts.
Most small business are not sure what they should or can achieve by using social media for their business. With so many channels available which one should you use? All of them, one of them, a few of them? Well, it all depends on what you want to achieve, who your audience are and what you want to promote.
You may love Facebook, hate twitter and play around with linkedIn. Your audience should influence where you are posting your content.
Posting anything and everything may gain you a few likes, comments or followers, but to gain an audience who you can convert into influences or customers takes planning.
First things first, we need a reason to be posting on social media, we need to have goal, something to aim for and a reason for doing it.
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The SMART goals
SMART goals are one of the most important concepts you can follow. SMART goals are a set of rules you should follow when setting up your posts.
It has been around for decades and can be something such as ‘I will increase my audience by 500 followers in 6 months”.
So, what dies SMART stand for?
What does all this mean?
You should be clear about your goal, use the 5 W’s
- What do I want to accomplish?
- Why is this goal important?
- Who is involved?
- Where is it located?
- Which resources or limits are involved?
Your specific goal could be something like:
My goal is to gain 500 small business entrepreneurs within 6 months to my Facebook group and business page who want to learn and implement digital marketing techniques to their business so I can build brand awareness to my own business.
So how do you measure its progress? For this example, it is quite easy. I can see the members joining and sharing content. If you want to gain more traffic to your website, you can use google analytics to measure your success.
Is your goal realistic? Yes of course stretch yourself but not so much as to snap the elastic. If I wanted to gain one million new members in reality that would not be achievable.
A relevant goal is one that you can answer “yes” to all these questions:
- Does this seem worthwhile?
- Is this the right time?
- Does this match our other efforts/needs?
- Is it applicable in the current socio-economic environment?
Am I going to gain what I want my final goal to be? Is this relevant at this time, does this keep in line with other goals set and is there a call for this service at this time?
You need a time frame, a deadline to work towards. The time-bound part of the SMART process helps to keep on top of your long-term goals.
A time-bound goal will usually answer these questions:
- One month from now, What can I do?
- One week from now, what can I do?
- What can I do today?
Gaining you audience can take time, by setting goals you can monitor its success and alter your approach to reach your desired outcome.
Do you need help to reach your goals with social media posts?
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